Demand is the driving force behind the hydrogen economy—but turning potential into reality requires smart policy frameworks and targeted funding mechanisms. This session brings together leaders from across key sectors—power generation, ammonia production, data centers, and maritime—to examine how financial incentives and regulatory structures are shaping real-world offtake agreements and accelerating decarbonization. Panelists will discuss the evolving needs of energy-intensive industries, unpack the policies driving hydrogen adoption, and discuss the funding strategies that make projects bankable. Learn how buyers are stepping up to drive the next phase of hydrogen deployment.